Social Media Work
Social Media Graphics
Commencement Speakers
Graphics created to promote and highlight the three Commencement speakers for the Spring 2023 Winona State University Graduation ceremonies.
Scholarship Spotlight
iStory graphics created to promote and increase visibility of the scholarships being offered at WSU. The goal was to highlight the diverse types of scholarships, preview them, and provide students with quick facts that encourage them to apply!
Black History Month
Graphics for Winona State University | @winonastateu on Instagram
iStory graphics created to celebrate Black History Month and serve as a backdrop to engage with students about what the month means to them and how they would like to see it celebrated.
Arbor Day
Graphics created to showcase a student-written poem to celebrate Arbor Day.
Graphics for AIGA Winona | @aigawinona on Instagram
Caption Experience
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@winonastateu
When the craving hits, Panda Express at Zane's is always there to save the day! Send this to someone who owes you a Panda Express date! 🥡 🥡 . . . #winona #Zanes #unilife #pandaexpress #winonastate
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@winonastateu
Let's settle the debate: burnt or golden brown? 🤔🔥 However you like your s'mores, the Fire Feature outside Kryzsko Commons is the place to be every Wednesday between 1-3 p.m. . . . . #smores #campuslife #debate #marshmallow #hersheys #getinmybelly
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@winonastateu
Love for WSU, hidden talents, and spirit animals made for a fun Purple Friday! Send this to a friend whose spirit animal would be King Julian! 🤭 #winonawarriors #purplefriday #campuslife #oncampus #madagascar #unilife #undergrad #gradlife
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@winonastateu
With all the energy buzzing around on campus, remember to slow down, take a deep breath, and... check out the shiny new W-S-U letters that were just updated by the gazebo! 👀 . . . . #facelift #upgrade #winonastate #campuslife #slowdown #hopeyourfootisok
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@winonastateu
You know who you are. 😉 Skip the awkward moment and book a study room ahead of time! Book at: wsu.mn/reserverooms #winonastate #study #finals #undergrad #studyroom #studypartner
Video Experience
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@winonastateu
Thankful to be in college at a time when selfcare is valued and technology is accessible. 💜🐿️
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@winonastateu
Wear purple + answer and question = Bloedow’s donut 🍩
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@winonastateu
What’s a change in perspective you have had since the beginning of the year? 🤩
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@perkplaceduluth
Kick off your Fourth of July week celebration with this sweet summery S'mores Frappe from Perk Place! 🔥🍫🎆 #smores #perkplace #coffeeshop #duluth #fourthofjuly #perkplaceduluth
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@perkplaceduluth
Gimme Dat! Stop in soon to try the Purple Haze Latte made with blackberry, white chocolate, and homemade lavender🪻☕ #perkplaceduluth #coffeeshop #duluth #perkplace
AIGA Winona
Communications Director
Aug. 2022 – May 2024
I served on the Board for the AIGA Winona Student Group as the Communication Director for two years out of the three years I was a member. This is a club for design students to connect, learn new production skills, collaborate on fun design projects, and network with design professionals. As the Communication Director I was tasked with utilizing online and in-person tools to keep student members, nonmembers and faculty at the school informed of upcoming events and activities. This includes maintaining the group’s Instagram page as well as sending out group-wide messages, updates, and reminders via Slack. Below is the Instagram feed for @aigawinona where I designed posts so members would be kept informed about upcoming events.
@aigawinona on Instagram
Winona State University
Lead Student Content Creator
August 2023 – May 2024
This position included organizing content creation and distribution, interacting and responding to social media messages and posts, helping shape overarching content strategies, recording weekly social statistics, and finalizing and/or posting content on social platforms. This position also contributed to the ideation, production, and distribution of social media content for the WSU's university social accounts. At times this role also required me being in social media content and encouraging participation from fellow WSU students.
@winonastateu on Instagram
Account Management Experience
Perk Place - Duluth
Creative Project
June – July 2024
After graduation I spent two months in Duluth spending time with family, job searching, and sharpening my creativity. I was given the opportunity to assist with content creation for a local coffeeshop that my sister worked at called Perk Place. I jumped on the opportunity to make some creative content for the coffee shop in my free time.
@perkplaceduluth on Instagram
Social Media Experience
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Organize content creation efforts and coordinate team members to ensure consistent brand messaging.
Interact with and respond to social media messages/posts, fostering engagement within the university.
Record weekly social statistics, analyze trends, and suggest improvements to further engagement and reach.
Attend weekly meetings and collaborate on generating content ideas with a diverse team of creatives.
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Develop engaging graphics for various social media platforms, including Facebook, LinkedIn, and Instagram, to promote university events, holidays, and special occasions.
Participate in content planning meetings, contributing innovative ideas and concepts to enhance the university's social media presence and engagement with the target audience.
Ability to swiftly incorporate feedback, make necessary edits, and deliver revised designs in a tight schedule.
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Utilize all online and in-person tools to keep student members, nonmembers and faculty at the school informed of upcoming events and activities.
Maintain the group’s Instagram page as well as sending out group-wide messages, updates, and reminders via email or Slack.
Ensure that members are notified of meeting day, time, location, and activities beforehand so they are best prepared.
Communicate additional opportunities such as other campus events, conferences to attend, and plans for future meetings.
Attend regular board meetings (every 2 weeks) to help schedule out large group meetings.