For each academic year, Winona State University chooses a theme that feels relevant to the current societal issues and promotes a collaborative approach to addressing those issues. For the ‘23–’24 academic year, the theme was “Culture of Caring.” This theme focused on how the campus and community could come together to create a culture of support for one another. A main way that the university wanted to promote this theme was through a wellness fair on campus. For this project, we were asked to create branding and collateral for the Wellness Fair event that related to the pre-established theme. Some of the main objectives were to make it about more than just mental health (highlighting all seven dimensions of wellness), appear welcoming in order to appeal to students, and provide items and resources that participants would take and use beyond just the fair.