Winona State University Career Services wanted to create a program that celebrates and encourages a culture of career readiness on campus.

The program had two goals: Recognize faculty that are actively supporting students’ career readiness and to provide those faculty members with resources to continue to do so. Tasked with creating a logo that could both be used to promote the program as well as be used as a badge of honor for faculty who join, we worked to identify what the main theme of the program is and how to best portray that theme through a logo, tagline, and promotional material.